MARKETING & CONSUMER

This multi-industry investment is tasked with providing regular consumer behaviour data and insight reporting to a range of industries, through the Harvest to Home platform (www.harvesttohome.net.au).

This project is delivering a comprehensive consumer tracking program across the Australian horticulture sector. Through monthly online surveys of nationally representative grocery buyers, the research captures key insights into consumer awareness, usage, purchase intent, and response to marketing campaigns across fresh fruit, vegetable, and nut categories. The data provides a consistent view of how consumer behaviours change over time in response to marketing efforts, seasonal shifts, and broader trends.