Marketing and Consumers

VM18000 Aug 2019 Colmar Brunton Consumer Insights for the Australian Melon Industry Milestone Report

The Australian Melon industry consists of approximately 250 growers who produce approximately 217,000 tonnes of Melons annually, with watermelon, rockmelon and honeydew melons being the nation’s most popular exports.
From 2010 to 2015, Australian Melon exports increased by 60% with almost half of Australian households purchasing the fruit in 2014/15. Through Colmar Brunton’s bespoke research approach; Hort Innovation, Melon levy payers and all other relevant stakeholders will be provided with the crucial data and timely insights that will future-proof the success of Australian Melon sales now and into the future.

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MELONS – A market analysis of watermelon and other melons (2015-2019)

This report is an output of MT17015 Consumer Behavioural and Retail Data for Fresh Produce and intended for use by Hort Innovation, the Australian melon industries, and other stakeholders in the context of understanding and diagnosing market performance and shopper behaviour.

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Consumer Report – Full Report

Consumer research in the melon industry 2007

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Consumer Report – How Consumers choose Fruit

Consumer research in the melon industry 2008

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Consumer Report – How much are they Buying

Consumer research in the melon industry 2008

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Consumer Report – Reasons for not purchasing melons

Consumer research in the melon industry 2008

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Consumer Report – What are they buying and when

Consumer research in the melon industry 2008

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Consumer Report – Who buys melons Winter and Summer

Consumer research in the melon industry 2008

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Consumer Report – Who is buying what and when

Consumer research in the melon industry 2008

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Consumer Report – Why do they buy Melons

Consumer research in the melon industry 2008

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Developing a Rockmelon Supply Chain

The project aimed to supply fruit with a Brix of 10% or above, suitable varieties and picking indicators that could accurately identify fruit which meets the quality specification. The project identified the presence of netting around the peduncle of LSL varieties could be used to accurately identify fruit which met the quality specification of more than 10oBrix. These varieties can be stored for at least 2 weeks without adversely affecting Brix or visual quality.

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Effects of Polysaccharide-Based edible coatings on Fresh-Cut Melon

Active edible coating is a novel promising approach for extending shelf life of fresh agricultural products. This method is based on the use of natural components without artificial supplements.

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Export_Melon Industry Export Plan

Danny Burrows, APCO International presents the Australian Melon Industry Export Plan.

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Export_Citrus Exports

David Daniels, Citrus Australia discusses the development of the citrus export industry.

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Export_Hort Innovation

Michael Rogers outlines the assistance that Hort innovation provides to exporters.

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Export_Melons in Japan

Toshiya Kobayashi, Euromonitor International discusses the potential for Australian melons in Japan and outlines the requirements of the Japanese melon market.

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Export_Exporting to Middle East and Asia

An overview of Australia’s domestic market and market snapshots of the Middle East, China, South Korea and Japan, examining their domestic markets and vegetable trade with Australia

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Guide for Australian Exporters

Step by step guide for exporters of plant products.

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