The Australian melon industry export strategy project is in progress and Melons Australia has partnered with specialist agrifood strategic planning consultancy McKINNA et al to deliver the contract. Dr David McKinna and Catherine Wall from McKINNA et al will be working closely with Johnathon Davey to engage with our industry in order to produce a plan that best meets our needs.
The McKINNA et al team has had many years of experience in export market analysis and in-market research across all of Australia’s key export markets (www.mckinna.com.au). This has included projects in horticulture, dairy, seafood and meat. They have produced the previous two highly successful vegetable industry export strategies and have worked with the AUSVEG trade team for many years. AUSVEG will be delivering the export program with Melons Australia under a new combined industry export initiative.
Melons Australia would like to invite any grower or exporter who is currently exporting or interested in doing so, to provide input into what they would like to see in the export strategy. If you would like to have a say over how industry levies are spent to advance melon exports please provide feedback to Johnathon via email – [email protected].Click here to read the hort innovation export strategy