Global Markets Initiative

The Global Markets Initiative (GMI) is a program bringing together research, supply chain development and trade expertise in the Queensland Department of Employment, Economic Development and Innovation.  The program works in partnership with business and industry to build Queensland's exports. Based on the successful Asian Markets for Horticulture Initiative, GMI assists business to develop profitable supply chains and relationships in new and existing markets in a range of countries.

GMI has conducted projects with the mango, citrus, cut flower and avocado industries. More information on these projects can be found at http://www.dpi.qld.gov.au/16_12000.htm

GMI has contacted the Australian Melon Association to discuss the possibilities for export in the melon industry. This is an opportunity for melon businesses that have already considered export for their product. It is restricted to businesses that have their main business in Queensland, although product can be exported from other states. For example, a mango company based in North Qld that also grows large quantities in NT.

The business should have already considered export opportunities or markets. GMI offers the following services:

• In conjunction with business, determine suitable markets from trade information
• Introduce and match supply chain partners/ importers/ retailers
• Facilitate the export process
• Market/ consumer research to determine what type of product consumers in other countries want
• Monitor product through the supply chain
• Training of importers/ retailers in handling of product

Collaborating businesses are expected to contribute to the export initiative but the Queensland state government, through GMI, contributes funding and resources to the projects. Past projects have also received voluntary contribution funding through Horticulture Australia Ltd.

Melon growers who are exporting or who are export-ready should contact the Industry Development Manager, Dianne Fullelove to discuss involvement in the Global Markets Initiative.
Phone 07 3374 0453 Mobile 0413 101 646 Email idp@melonsaustralia.org.au